The existing shop will be used as more of a production center, and possibly for catering. for the existing shop, and a big difference is that the property will be designed so that Truly’s can actually use most of the space for customers. Truly’s also continues to make efforts to get a better handle on trash, and has invested in a solar-powered trash and recycling compactor. Parklet, surrounded by planters, in front of what will become Truly’s new location next door to the current shop Truly’s expanded its outdoor seating this year with a parklet in front of its future shop location, which is being designed to help lessen the familiar queuing of patrons on the sidewalk (as was discussed briefly during a recent Select Board meeting approving the business’s expansion at about the 1-hour, 13-minute mark of the Wellesley Media recording).
“These will be no frozen pucks…these will be one-of-a-kind baked goods,” he says.Īnother big change at Truly’s will be availability of year-round seating inside and outside, Marcus says. Truly’s has been in talks with local bakers to bring unique treats to the shop when it opens at the next door location. “We’ll try to catch people’s first cup,” he says, noting its hours of operation do need to take into consideration that residents live above. Marcus said Truly’s will be changing its hours of operation to accommodate those looking for their early morning Peet’s, as well as other offerings. Mary Dusenbury, senior director of marketing at Peet’s, said in a statement:”We have long been a part of the Massachusetts coffee community, and are excited to partner with locally loved Truly’s, to bring Peet’s best coffee back to the Wellesley community.”
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“Truly’s will offer a substantial line of hot and cold beverages by Peet’s, plus hot ciders and hot chocolate concoctions made in house, baked goods, and an ever expanding line-up of ice cream offerings (approximately 35 flavors daily),” Marcus says. Truly’s anticipates opening the new shop in February, according to owner Steve Marcus, who says Peet’s will be training Truly’s staff on its products. next door to its current 35 Grove St., shop, it will be bringing Peet’s products back to Wellesley after all. Now a year and a half later, Truly’s has revealed that as part of its expansion into the space at 39 Grove St. It was especially frustrating to learn later that popular ice cream & frozen yogart shop Truly’s had designs on that space, and a plan to keep Peet’s products available, but couldn’t quite pull things off. When Peet’s Coffee & Tea in Wellesley Square closed in March of 2021 to make way for another bank, regulars and other residents mourned the loss. Our roundup of the latest Wellesley business news: Truly’s bringing Peet’s back to town
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